Purple Grape Media produces professional wine videos designed to integrate with a winery's marketing and external/internal communications strategy.
By working collaboratively with the brand's creative team, Purple Grape Media develops winery-specific videos consistent with
the winery's desired messaging strategy and look/tone/feel.
Shooting multiple videos in
the same day reduces the cost of each video, and gives the winery a series of professionally-produced videos that tell its story to its targeted audience in a visually compelling way.
Videos for an External Audience:
Purple Grape Media's videos aimed at consumers are designed to take them beyond the tasting room. They focus on four key areas of a wine brand's marketing and communications strategy:
- Branding - to differentiate the wine from the competition
- Tasting Notes - focused on a specific varietal/vintage
- Social Media - to get people talking about the brand
- Events - highlighting wine club or other winery activities
By releasing
each wine video, or episode, periodically to coincide with a wine club shipment, email
newsletter, or other event, a winery can creatively engage current customers with the brand on a consistent basis, and attract new customers to the wine.
A Call-to-Action within each
wine video can help drive sales and winery visits, thereby providing a return on this investment
and positively impacting the brand's bottom line.Videos for an Internal/Trade Audience:
Purple Grape Media also produces specialized videos focusing on the brand or a particular varietal/vintage for sales representatives, distributors, specific national accounts, on-premise or retail staff training, sales presentations, or other internal winery communications needs.
By utilizing video in this way, the wine's message and story can be communicated to these key brand ambassadors in a consistent manner, and each person can access these videos on-demand according to their own schedule.
Other Services Offered:
Purple Grape Media also assists clients with media coaching prior to production, and helps with embedding these video stories into a winery's website, social media pages, or email newsletters.
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